Marketing - Virtual Roundtable

The Power of Search

20th January 2021 | 11:00am - 12:30pm GMT

2021 is here, and people are asking more complex questions than ever. With technology and consumer expectations rapidly changing, it can be easy to let your search experience get stuck in the past.  Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. But if your brand can’t provide the right information for their question, who answers at their moment of intent?

If brands invested in a modern search experience on their own websites, customers wouldn’t be so quick to run to Google. So, what does it take to create a modern search experience? According to Yext, a brand’s website should offer a universal search, understand the natural language, and give consumers the complete answer to their question. While it sounds simple – how can you better take the B.S. out of branded search?

Join Meet the Boss and the search experts at Yext to discuss your challenges, how you can future-proof your brand’s search strategy and to map out the customer journey across AI-powered discovery services.

Discussion Topics

How do you ensure a consistent brand experience across all digital platforms?
What is a knowledge graph, and why does your brand need one?
Are you providing a modern search experience on your website?

Your Host

Thought Leader
Jon Buss Managing Director, Northern Europe, Yext
Jon Buss serves as the Managing Director for UK & Northern Europe at Yext, a NYSE… Find out more
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About Yext

With the rise of voice assistants and AI, consumer search behaviour is changing rapidly. Take back control of your facts online with the Yext Search Experience Cloud and deliver verified answers wherever your customers are searching. Find out more
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