Marketing - Virtual Roundtable

The next frontier: creating highly personalized, immersive visual experiences

18th May 2021 | 3:00pm - 4:30pm BST | 10:00am - 11:30am ET
How to create the new, omni-present digital store through images and video?

A Meet the Boss roundtable brought to you by Cloudinary

The past 12 months has seen major shifts in the way we consume and purchase products and services. COVID-19 has forced many to adapt their behaviours and those new experiences have led to raised expectations when it comes to online experiences – expectations that were already high pre-pandemic.

So, in this unique moment in history, what can brands do to best position their offerings in line with these behavioural shifts? What long-term impacts do they need to adapt to? And how can they continue to gain mindshare and long-term customer loyalty in this new environment?

A digital experience rich with visuals is critical to any brand’s success. And those that offer a next-generation experience are delivering high quality content that meets customer needs and drives higher conversions.

Join Cloudinary and a select group of industry peers to discuss how to improve the performance of your digital media, create visual experiences across every touchpoint and leverage 3D views, 360 video and AI capabilities to deliver an exceptional customer experience.

Discussion Topics

What improvements have you made, or plan to, to support the mass movement to e-commerce? And how do imagery and videos factor into your online experience?
How critical is visual experience to your brand’s digital growth and has the pandemic accelerated or changed your plans for using images and videos, whether it’s lifestyle shots or product viewers? As the physical stores were closed for many retailers due to the pandemic, many retailers had to quickly adapt to the changing imperatives of digital - how were your experiences?
How are you creating shopping experiences that drive conversions through visual storytelling across omni-channel? How are you using image or video AI technology to engage customers in the digital shopping experience?

Your Host

Thought Leader
Prajanma Singh Product Marketing Executive, Cloudinary
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Previous Attendees

Fernando Machado
CMO,
Burger King
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About Cloudinary

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 7,500 customers worldwide, Cloudinary is the industry standard for… Find out more
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How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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