A Meet the Boss roundtable brought to you by iQuanti
As the banking, financial services and insurance sector emerges from the chaos of the past 18 months, we are seeing a seismic focus shift. The resources firms had diverted toward crisis measures and quick adaptations to survive and serve customers in a world changed overnight can now be redirected. Back to the digitalization trajectory most BFSI organizations had been pioneering prior to the pandemic.
In this post-pandemic landscape, leading firms are reflecting on what worked and what didn’t over the past 18 months, and how their digital strategy now needs to be adapted to increase acquisitions in this new era. For more and more firms, the winning strategy includes a renewed focus on performance marketing.
Join iQuanti and a select group of your industry peers as we discuss trends, opportunities, and challenges in digital acquisition in this post-pandemic landscape. We’ll explore how data-driven solutions are fueling digital marketing campaigns that relentlessly focus on driving revenues, bringing down acquisition costs, and retaining customers—all within a highly regulated space.