The Future of E-commerce Series: Personalisation of the Shopping Experience24th November 2021 | 6:00am GMT |
5:00pm - 6:30pm AEDT | 2:00pm - 3:30pm SGT | | Find out more
A Meet the Boss virtual roundtable in partnership with LivePerson
While some businesses started their e-commerce journeys years ago, others have had to jump in at an accelerated pace because of the pandemic. As the value of e-commerce has risen, so has the complexity of customer buying behaviour.
Businesses need to think about how to delight the customer in seconds, whilst delivering the convenience of online and physical stores at their discretion. Digitalisation is not just about driving customers online, but the digitalisation of the physical store, or space to augment the online e-commerce experience. This requires a CX strategy at the purchase level and when it comes to operations, supply chain, and delivery.
The key to success lies in being able to take a data-driven approach to provide personalised and secure customer transactions. Replicating the in-store experience and enhancing it with data, automation and convenience has never been easier.
Businesses will need to connect the dots between the data in their CRM, website, sales, and service systems for a complete picture of every customer to prioritise the technologies that will help them build a competitive edge.
Join LivePerson and a small group of your industry peers to discuss your challenges, ideas, and explore what the future of shopping will look like.