The Evolving Needs of Today’s Marketing Leaders

MARKETING - ROUNDTABLE
6 June 2022, America 11:00 am - 12:30 pm BST
IN PARTNERSHIP

How can we continue to successfully navigate a pandemic and uncertainty?

The role of a Marketing Leader is larger than ever, and accountability for marketers and the Marketing Leader role has continued to evolve. People used to associate Marketing Leaders as the person in charge of advertising. No surprise, the scope has expanded dramatically, and with that has come a whole new load of challenges.

Today’s marketers are balancing so many decisions to ensure their brand remains relevant—and profitable—for years to come. And in times of uncertainty, having a lens into how others navigate the most complex issues in marketing is paramount.

So, what do you think 2030 will look like for Marketing Leaders? How can we prepare for that future now? And how can we do all of this while prioritizing and balancing our own needs, along with our teams and organization’s needs, in the process?

Join LinkedIn and a select group of your marketing peers as you share your own challenges, experiences and discuss best practice in this Meet the Boss virtual roundtable.

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Event host

Billy Sountornsorn

Head of Client Solutions

Discussion topics

1

As your role as a marketing leader has evolved, what have you found to be the biggest challenge?

2

The line between employer brand and consumer brand has all but disappeared. How is that showing up in your company? Have you made changes to your internal and external comms strategy?

3

There is an increased focus on the importance of a strong Marketing & Sales alliance, what steps are you taking/initiatives are in place to connect the two and measure the impact?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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Meet with fellow industry leaders and solve today’s greatest business challenges.

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