The media and entertainment industries have long been proponents of Big Data. Their evolution not only allows the acceleration of digital transformation but helps reduce costs and generate revenue in a highly competitive market. And, while the wealth of data they hold is enough to make other industries envious, there are certain gaps in their data sets that can only be filled by external sources.
We’ve seen the power and possibility of partnerships between media or entertainment brands and telecommunications providers, from stadiums being able to push personalized deals and content to its fans in real-time via smart phones, to amusement parks being able to interact and engage with guests throughout their visit.
Enabled by integration with API capabilities, entertainment venues can gain data from partner ecosystems, modernize their own applications as a result and build a winning customer experience.
Simultaneously, telcoms providers have access to new revenue streams from the monetization of their data, allowing the opportunity to expand into new markets quickly, with reduced development costs.
So, how can you leverage the wealth of opportunities available from data integration? Join SoftServe and a select group of industry experts for an interactive virtual roundtable to discuss ways to monetize APIs and data, to sell services across new channels and how it can help drive customer satisfaction and retention.