Data - Virtual Roundtable

The data manager’s imperative: connecting the dots across the digital customer journey

8th October 2021 | 12:30pm - 2:00pm EST
How to create a data-driven marketing strategy

A Meet the Boss roundtable brought to you by Dun & Bradstreet

The business imperative to provide a frictionless, personalized buyer experience is stronger than ever, and organizations must be able to recognize and understand the customer wherever they are on their journey.

The key to success is data, yet siloed, disparate data sources, data cleanliness and accuracy issues and the inability to gain necessary and valuable insights are holding organizations back.

Both Data and Marketing leaders need visibility into how their data impacts growth, to gain real-time insights into their customers and to communicate such to internal stakeholders.

So, how can you achieve an optimal customer experience through data modernization? How can you improve on the delivery and management of your data? And how can you translate your sales and marketing efforts into tangible revenue?

Join Dun & Bradstreet to discuss how to activate a data-driven marketing strategy, improve customer experience with real-time insights and drive data modernization through revtech and martech stack improvements.


Discussion Topics

What is your highest priority for improving the data and insights across your enterprise? And what challenges are you facing in achieving this?
How are you storing and leveraging customer data to make it easily accessible and to gain actionable insights?
How are you currently working to improve the customer experience using data? Are you offering personalization?

Your Host

Thought Leader
Scott Garner Data Strategy Consultant, Dun & Bradstreet
Scott Garner is a Data Strategy Consultant, and member of the Data Advisory Services group at… Find out more
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Dun & Bradstreet

Efficiency demands intelligence. Dun & Bradstreet offers powerful solutions to streamline your finance operations, automate processes, manage risk, and enhance business insights. Embed our Dun & Bradstreet Data Cloud through our AI-driven platforms, or insert clean, connected data directly into… Find out more
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