A Meet the Boss roundtable brought to you by Dun & Bradstreet
The business imperative to provide a frictionless, personalized buyer experience is stronger than ever, and organizations must be able to recognize and understand the customer wherever they are on their journey.
The key to success is data, yet siloed, disparate data sources, data cleanliness and accuracy issues and the inability to gain necessary and valuable insights are holding organizations back.
Both Data and Marketing leaders need visibility into how their data impacts growth, to gain real-time insights into their customers and to communicate such to internal stakeholders.
So, how can you achieve an optimal customer experience through data modernization? How can you improve on the delivery and management of your data? And how can you translate your sales and marketing efforts into tangible revenue?
Join Dun & Bradstreet to discuss how to activate a data-driven marketing strategy, improve customer experience with real-time insights and drive data modernization through revtech and martech stack improvements.