Technology - Virtual Roundtable

The changing financial services landscape: building your digital strategy around your customer

12th February 2021 | 10:00am - 11:30am EST
How to make your digital ecosystem a competition differentiator?

A Meet the Boss roundtable brought to you by Publicis Sapient and Adobe

Gartner predicts that “By 2030, 80 percent of heritage financial services firms will go out of business, become commoditized or exist only formally but not competing effectively.” Therefore, it’s vital they take steps now to remain in the 20 percent that survive in this rapidly changing landscape.

There’s no doubt financial services are under immense pressure to evolve fast. We know banks need to focus on leveraging digital to make their services simple, seamless and invisible so that their customers don’t face any complexities. Customers are demanding more than ever before: they want flexibility, anytime, anywhere engagement to manage their finances on their terms.

For financial service organizations the concept is very similar, with an onus on building a digital ecosystem around their customer. And those that fail to adapt to meet their customers’ needs risk losing out to competitors.

Success leans heavily on four core capabilities:

  • Being a trusted advisor to customers to retain and leverage data around consumer behaviours
  • Working in partnership with other industries by providing products for other platforms or marketplaces
  • Putting the customer at the heart of what you do by providing a personalised, frictionless experience
  • Leveraging the right technology strategies to power your ecosystem, from cloud, to API to AI and analytics

Join Publicis Sapient, Adobe and a select group of industry professionals to discuss why putting your brand aside and building your digital strategy around the customer is integral to the future of financial services.

Discussion Topics

What are the challenges are you facing in the shift to a digital ecosystem within financial services?
How important is customer centricity to your transformation strategy and what steps are you taking to make services simple and seamless?
‘Embedded finance’ is the key to the survival of financial services, where the bank is available within the customer’s platform of choice, not as a separate transaction. Do you agree? What steps are you taking towards offering embedded finance?

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