Marketing - Virtual Roundtable

Search in 2020: is your brand discoverable?

7th April 2020 | 1:00pm GMT
Join five senior leaders and thought leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today...

Online, people are asking more complex questions than ever. With technology and consumer expectations changing so quickly, it can be easy to let your search experience get stuck in the past.

Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your brand can’t provide the right information for their question, who answers at their moment of intent?

Join five digital and marketing thought leaders on this vital 90-minute virtual roundtable as we discuss how to future-proof your brand’s search strategy, how to implement a search-first digital marketing strategy, how new search experiences are changing consumer expectations, and how to map the customer journey across AI-powered discovery services.

Every day, customers ask questions about your brand. Are your answers ready?

Discussion Topics

How do you ensure a consistent brand experience across all digital platforms?
What is a knowledge graph, and why does your brand need one?
How do you surface your brand in voice search?

Keynote Speaker

Ben Thompson Editor & Presenter, Meet the Boss
Ben has been writing, blogging and strategising about management issues for the past decade. Over the… Find out more
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About Yext

With the rise of voice assistants and AI, consumer search behaviour is changing rapidly. Take back control of your facts online with the Yext Search Experience Cloud and deliver verified answers wherever your customers are searching. Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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