Technology - Virtual Roundtable

Relevancy in e-commerce: how to increase revenue and engagement

10th June 2021 | 2:00pm - 3:30pm BST

How is your business personalizing experiences, increasing revenue streams, and unlocking the true value of your e-commerce site?

Online shopping has accelerated during the pandemic, a shift that is expected to stay in the aftermath, making it increasingly important for companies to maximize value from their e-commerce business. And yet, many companies are leaving money on the table by failing to personalize experiences to each customer.

Through machine learning, brands can now empower their customers by providing personalized offers while maximizing both short-term revenue and customer lifetime value for each transaction. So, how do you get there?

Join Rokt and a select group of your peers as we discuss how to improve take rates, create new revenue streams, and enhance customer loyalty in the age of e-commerce.

 

Discussion Topics

How are you improving relevance and personalization of the online buying experience?
How are you enhancing customer lifetime value (CLTV) through sign up to email, app downloads and loyalty programs?
How are you creating new revenue streams?

Your Host

Thought Leader
Elizabeth Buchanan Chief Commercial Officer, Rokt
As Chief Commercial Officer, Elizabeth Buchanan leads the strategy and execution for Rokt’s GTM function. Made… Find out more
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Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About Rokt

Rokt is the global leader in e-commerce technology, powering the Transaction Moment™ of best-in-class companies including Live Nation, Groupon, Staples, Lands' End, Fanatics, GoDaddy, Vistaprint, and HelloFresh. Rokt's mission: To make e-commerce smarter, faster, and better. Through its proprietary technology,… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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