Successfully connecting with small business owners (SBOs) has been a challenge for many big brands. Lack of understanding of mindsets and motivations when developing marketing strategies often end in communications that don’t drive purchase behavior. Small business owners are often misunderstood, underappreciated, and above all, underserved. Enterprise-level B2B strategies aren’t effective and often small business owners say big brands don’t talk to them, rather just sell to them.
Small business owners deserve a very different marketing approach. This is even more important now as small businesses are climbing out of the depths of the pandemic. Emotions are still high. Understanding their current, and more importantly, future mindsets is critical for successful engagement with them. Changing consumer and workstyle behaviors are causing significant shifts in the SMB business models as well. And these new ways of getting work done and of delivering products and services will have an impact on how they need to be served by big brands. So, how do you get there?
Join Cargo and a select group of your peers as we discuss reimagining your marketing strategies to SBO’s and understand their mindsets to drive sales not just now, but for 2021 and beyond.