Marketing - Virtual Roundtable

Reimagining marketing to small and medium sized businesses post COVID-19

25th February 2021 | 10:00am - 11:30am ET | 3:00pm - 4:30pm GMT
How are you reimagining marketing strategies to small businesses and optimizing their customer experience with your brand?

Successfully connecting with small business owners (SBOs) has been a challenge for many big brands. Lack of understanding of mindsets and motivations when developing marketing strategies often end in communications that don’t drive purchase behavior.  Small business owners are often misunderstood, underappreciated, and above all, underserved. Enterprise-level B2B strategies aren’t effective and often small business owners say big brands don’t talk to them, rather just sell to them.

Small business owners deserve a very different marketing approach. This is even more important now as small businesses are climbing out of the depths of the pandemic. Emotions are still high. Understanding their current, and more importantly, future mindsets is critical for successful engagement with them. Changing consumer and workstyle behaviors are causing significant shifts in the SMB business models as well. And these new ways of getting work done and of delivering products and services will have an impact on how they need to be served by big brands. So, how do you get there?

Join Cargo and a select group of your peers as we discuss reimagining your marketing strategies to SBO’s and understand their mindsets to drive sales not just now, but for 2021 and beyond.

Discussion Topics

The pandemic has served a hard blow to some SMBs. And the current and future mindsets of all small business owners have changed significantly, so how has your marketing adapted to engage with them more effectively?
What are the biggest impacts on SMB recovery, and how should your marketing strategy evolve?
Reimagining marketing to small and medium sized businesses post COVID-19

Your Hosts

Thought Leader
Dan Gliatta Co-Founder and Chief Growth Officer , Cargo
Dan Gliatta is the co-founder of Cargo and Small Talk, as well as Chief Growth Officer.… Find out more
Thought Leader
Miki Velemirovich President, Cargo
Miki Velemirovich is the President of Cargo. Prior to joining the agency, Miki spent 20 years… Find out more
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About Cargo

Cargo is an expert in Business to Small Business Marketing, a space we coined B2SB Marketing®. We continue to serve a wide range of brands in a wide range of industries to engage and influence the decision makers of the… Find out more
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