Outsourcing in the media industry was pioneered decades ago. The gains were simple and straight-forward, with cost savings and operational certainty established as key benefits. Fast-forward to 2021; there has been a dramatic transformation in the industry, where new technology has changed both how media companies operates and how they do business. Not only that, but the ecosystem of stakeholders aiming to reach audiences with video, whilst monetizing content, has dramatically grown and diversified.
The speed and character with which the industry is transforming have made old ways of doing business much less relevant. This shift, accelerated by the global crisis and quick change in consumer and business behaviours, has meant that now is the time to explore how outsourcing, service provision and commercial relationships can and should look like; both now and in the future.
So, how can we truly drive a wider business transformation, at a time when all media businesses are facing fundamental struggles? How can we create future-proof commercial models in an age of transformation? And how can outsourcing, or insourcing, potentially solve the problems of complexity on an end-to-end workflow or specific workflow service area?
Join Red Bee Media and a select group of thought-leading industry peers to share best practice for transformation success in a new age, to explore the future of the media industry as old ways of doing business become obsolete.