Technology - Virtual Roundtable

Redefining outsourcing in media – in the age of transformation

27th September 2021 | 1:30pm - 3:00pm CET | 12:30pm - 2:00pm BST
How do we create future-proof commercial models in an age of transformation?

Outsourcing in the media industry was pioneered decades ago. The gains were simple and straight-forward, with cost savings and operational certainty established as key benefits. Fast-forward to 2021; there has been a dramatic transformation in the industry, where new technology has changed both how media companies operates and how they do business. Not only that, but the ecosystem of stakeholders aiming to reach audiences with video, whilst monetizing content, has dramatically grown and diversified.

The speed and character with which the industry is transforming have made old ways of doing business much less relevant. This shift, accelerated by the global crisis and quick change in consumer and business behaviours, has meant that now is the time to explore how outsourcing, service provision and commercial relationships can and should look like; both now and in the future.

So, how can we truly drive a wider business transformation, at a time when all media businesses are facing fundamental struggles? How can we create future-proof commercial models in an age of transformation? And how can outsourcing, or insourcing, potentially solve the problems of complexity on an end-to-end workflow or specific workflow service area?

Join Red Bee Media and a select group of thought-leading industry peers to share best practice for transformation success in a new age, to explore the future of the media industry as old ways of doing business become obsolete.

Discussion Topics

How can we be agile and flexible on operations amidst an uncertain landscape?
How can we define the relationship with vendors through financial flexibility and new commercial models?
Why do media companies need to focus on their core business; content and audience growth?

Your Host

Thought Leader
James Arnold James Arnold CCO, Red Bee Media
James Arnold is Chief Commercial Officer of Red Bee Media, a position he held when Ericsson… Find out more
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Fernando Machado
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Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Red Bee Media

Red Bee Media is a leading global media services company headquartered in London, with 2300 media experts in Europe, the Middle East, Asia Pacific and North America. Every day, millions of people across the globe discover, enjoy and engage with… Find out more
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