Sales - Virtual Roundtable

Redefining Customer Relationships to Drive Business Growth

17th January 2022 | 10:00am - 11:30am GMT
How should we be adapting our people, process and technology for success in this new sales landscape?

A Meet the Boss roundtable brought to you by LinkedIn

The sales world has changed. With a business landscape that is constantly shifting, so are the expectations and requirements of our customers. No longer can we assume their buying habits or working patterns, yet we must continue to find ways to communicate effectively, building revenue-generating relationships and securing valuable partnerships.

However, marrying customer-centricity with the immediate needs of the business is not always easy. It can all come down to balance of our people, process and technology; whilst short-term growth is important, sales leaders also need to leverage both their teams and customer relationships to produce tangible longer-term results. Bringing together the triad to support business objectives is imperative, but not without its challenges.

So, how does the new work-from-anywhere business practice change the way we build customer relationships? What are the new key relationship-building touchpoints? How can we balance long-term business growth with short-term sales priorities? And how can we train, retain and recruit sales professionals amidst, what HR leaders are coining, the Great Registration?

In this exclusive LinkedIn roundtable, join other thought-leading peers to share your own experience and best practice in adapting your sales mindset ahead of 2022. We’ll be discussing insights into the ever-developing customer journey, exploring how you’re building relationships with new customer demographics, and understanding how to win in the war for sales talent.

Discussion Topics

How should we adapt to build better customer relationships in 2022?
How can we balance long-term business growth with short-term sales priorities?
How can we train, retain and recruit the right sales people in a period of uncertainty?

Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About LinkedIn

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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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