A Meet the Boss roundtable brought to you by Momentive
Market research is becoming democratized where more and more departments within an organization are feeling empowered to do their own research. And its efficacy is clear, with organizations experiencing financial growth (57 percent) being more likely use market research to inform their decisions than those experiencing financial stability or decline (39 percent) (Market Research Solutions 2020).
That said, reaching the right audience segments and getting the answers you need in the short time you have is a huge challenge, particularly when lacking in-house expertise.
Investment firms are increasingly gaining value from survey-powered data, particularly to gauge consumer opinions and leverage them to drive decision-making. For example, if a customer spending inflection point is identified, quantitative data can shed light on their drivers and motivations and whether the shift is likely to be a short- or long-term trend.
How can you capitalise on the shift to agile research methods? And how can you combine the expertise of your in-house data experts with the use of third-party data to make key investment decisions?
Join Momentive and a select group of industry peers to discuss how to adapt and navigate the changing marketplace with market research and to use survey data to make better investment decisions.