Gartner research shows 2 in 3 CMOs say their marketing decisions are driven by data. And in 2020, 70% intend to increase investment in marketing analytics.
Data is key to engaging the right customers, and measurement is vital if marketers are to prove the fruits of their efforts.
But in the wake of GDPR and amid the introduction of further privacy regulations such as the California Consumer Privacy Act (CCPA), marketers are finding their strategies stunted.
The intentions behind CCPA are beneficial: to protect California citizens. But the state-wide privacy legislation will require most U.S.-based companies to have an extra layer of compliance when handling consumer data.
It’s now more difficult than ever to execute complex, data-driven marketing campaigns. And we’re dedicating one unique evening to exploring how to overcome this critical challenge.
Join Equifax and a select group of marketing and data thought leaders for an intimate, interactive, peer-to-peer conversation focused on how CCPA and privacy regulations are affecting data use, exploring strategies to create valuable customer relationships, and understanding what success looks like in data-driven marketing.