Marketing - Live event

Privacy regulations & CCPA: engaging customers and measuring success using data-driven marketing

11th March 2020 | 6:00pm | The National, New York
A Meet the Boss Live event in association with Equifax

Gartner research shows 2 in 3 CMOs say their marketing decisions are driven by data. And in 2020, 70% intend to increase investment in marketing analytics.

Data is key to engaging the right customers, and measurement is vital if marketers are to prove the fruits of their efforts.

But in the wake of GDPR and amid the introduction of further privacy regulations such as the California Consumer Privacy Act (CCPA), marketers are finding their strategies stunted.

The intentions behind CCPA are beneficial: to protect California citizens. But the state-wide privacy legislation will require most U.S.-based companies to have an extra layer of compliance when handling consumer data.

It’s now more difficult than ever to execute complex, data-driven marketing campaigns. And we’re dedicating one unique evening to exploring how to overcome this critical challenge.

Join Equifax and a select group of marketing and data thought leaders for an intimate, interactive, peer-to-peer conversation focused on how CCPA and privacy regulations are affecting data use, exploring strategies to create valuable customer relationships, and understanding what success looks like in data-driven marketing.

Discussion Topics

Engage: how can you find the right customer without breaching privacy laws?
Activate: how can you use data to drive sales?
Measure: what does quantifiable marketing success look like?

Keynote Speaker

Nick Oldham Global Chief Privacy and Data Governance Officer, Equifax
Nick Oldham is Equifax’s Global Chief Privacy and Data Governance Officer, leading a privacy and data… Find out more

Event Agenda

  1. 6:00pm - 6:30pm
    Welcome Cocktail Reception
  2. 6:30pm - 6:40pm
    Introduction from Master of Ceremonies
  3. 6:40pm - 7:00pm
    Keynote Speaker
  4. 7:00pm - 9:00pm
    Three-course dinner complemented with table discussion points
  5. 9:00pm - 9:30pm
    Wrap up and closing remarks
The National, New York
11th March 2020

About Equifax

Equifax is a global information solutions company. Through our Data-driven Marketing capabilities and unique insights into household economics, we enable brands to convert marketing precision into customer value. Fueled by our superior data, technology, and analytical expertise, our integrated marketing… Find out more
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