While the store is still arguably the most dominant channel for consumer engagement, other digital channels such as eCommerce, SMS/MMS, chat bots, and social media are taking over as the preferred methods for consumers to engage through. Already today, pre-engagement has become a new battleline for retailers to gain the competitive high ground, scooping up consumers based on their on-line behaviour.
As new channels of consumer engagement evolve, constant disruption across the industry is expected. Beyond the complexity of connecting to consumers, how retailers are perceived in terms of environmental and social stewardship is now equally as important.
Specifically, “by 2027, 40% of working-age adults will be from a digital-native Millennial generation who value experience and empathy over acquisition and consumption,” according to Fujitsu. Channels will become a forgotten reference and ubiquitous engagement across all engagement mediums with instant access to every aspect of a consumer’s journey will be a key differentiator for retailer industry leaders. How can you position to win your share of the market in this environment?
Join Fujitsu and a select group of industry thought leaders to discuss the coming waves of disruption and how to prepare enterprise application architectures, platforms, and systems to be better positioned for change.