Retail - Virtual Roundtable

Preparing to maintain and grow customer engagement through the coming waves of disruption in retail

22nd February 2021 | 1:00pm - 2:30pm ET
How can you position to win your share of the market in this environment?

While the store is still arguably the most dominant channel for consumer engagement, other digital channels such as eCommerce, SMS/MMS, chat bots, and social media are taking over as the preferred methods for consumers to engage through. Already today, pre-engagement has become a new battleline for retailers to gain the competitive high ground, scooping up consumers based on their on-line behaviour.

As new channels of consumer engagement evolve, constant disruption across the industry is expected. Beyond the complexity of connecting to consumers, how retailers are perceived in terms of environmental and social stewardship is now equally as important.

Specifically, “by 2027, 40% of working-age adults will be from a digital-native Millennial generation who value experience and empathy over acquisition and consumption,” according to Fujitsu. Channels will become a forgotten reference and ubiquitous engagement across all engagement mediums with instant access to every aspect of a consumer’s journey will be a key differentiator for retailer industry leaders. How can you position to win your share of the market in this environment?

Join Fujitsu and a select group of industry thought leaders to discuss the coming waves of disruption and how to prepare enterprise application architectures, platforms, and systems to be better positioned for change.

Discussion Topics

Industry collision reshapes a newly defined era of consumer engagement opportunity.
Covid-19 has exposed gaps in the relationship between consumers and retailers across many channels and in ways consumers are engaged.
Technology barriers that exist may prevent you from fully engaging in a future landscape of digital ecosystems.
Thought Leader
Paul Burel Sr. Director Retail Industry, Fujitsu
Paul joined Fujitsu in 2006 following a career in IT and Store Operations Management with The… Find out more

About Fujitsu

Fujitsu is a leading IT company that designs, builds and operates IT systems and services for manufacturing clients to address Industry Challenges in areas of Smart Factory, Service Innovation, Human 2 Machine Optimization and Fast Enablement. Focusing on providing real… Find out more
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