Join five senior thought leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today…

It’s time to confront the facts: After years of trying, most digital transformations have delivered little fundamental change in how organizations actually conduct their business.

As we think through the ongoing impact of COVID-19 on business and society, business leaders can no longer ignore these shortcomings. This model of transformation is not a recipe for sustainable change, let alone “a thorough or dramatic change in form or appearance.”

Organizational silos remain; data isn’t integrated with microservices, decision making still has to cascade down from the top and middle management still plays the role of a hall monitor.

The result? Your business will be deemed non-essential, your warehouses are hot spots, your customers ordered elsewhere and the remainder of your employees are now sold on the advantages of working from home. Probably not the transformation you intended.

We can and we must do better. We must acknowledge that employees and partners, not processes, make organizations adaptive and responsive. We need to build new digital transformation strategies based on:

1. A better design process, informed by values and purpose, and
2. A fundamental reimagining of how a company anticipates and reacts to market and customer events in real-time.

COVID-19 has served to underscore the importance of these foundational ideas. Business leaders must learn from them to develop a transformation strategy that will deliver true change.

Let’s reassess transformation design

This new approach to digital transformation strategy — achieving greater organizational resilience in the service of a clear, measurable purpose — means taking another pass at the core foundations of transformation design.

Join UST Global and a select group of business innovation, transformation and technology leaders for a unique, interactive roundtable of honest peer-to-peer conversation.

Inspired by proven case studies and focused on making the theoretical practical, this roundtable has one aim: to explore how to design a resilient digital experience for your customers and employees.

It’s time for meaningful transformation.