Technology - Virtual Roundtable

Planning your digital strategy for 2021

26th November 2020 | 10:00am - 11:30am GMT
How to personalize your customers’ digital experience and differentiate your brand?

Do you know when to approach your clients? What about – and maybe even more importantly – when not to?

These are two of the first questions to answer when developing your personalisation strategy. Answering them requires not only knowing your clients but also discerning where they’re at on their journey with you as a brand.

That said, personalization isn’t always easy to achieve, and we know around one third of global marketing leaders say their organization is a beginner or novice on the subject (SoDa & Sitecore 2019).

So, how do we achieve relevant personalization that powers customer relationships? It all starts and ends with content. While many will use personas to target customers at the ‘buy’ stage of the journey, personalization needs to weave into what comes before and after the purchase. Therefore, serving up content that addresses the customer’s needs at their current stage, and anticipates their next move, is the key to a successful digital strategy fit for 2021.

The good news is, this strategy doesn’t rely solely on producing a huge variety of content. This gap can be bridged with data.

Join Sitecore, Microsoft and a select group of marketing and digital industry peers to discuss how to propel your personalization strategy into the future, how to effectively target customers at every stage of their journey and how to use data to identify common points of friction to help you prioritise content creation themes.

Discussion Topics

What challenges are you facing in creating content that addresses your customers’ changing needs and requirements?
How would you describe your personalization strategy?
How are you using data to identify where your customer is on their journey with you? Has it shown you any clear engagement opportunities?
Thought Leader
Charlie Bell Director of Sales Engineering, Sitecore
Charles is a highly experienced technical strategist and sales leader with over twenty years’ experience in… Find out more
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About Sitecore in Partnership with Microsoft

- Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform… Find out more
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