Technology - Virtual Roundtable

Planning post-pandemic: re-aligning your business with evolving consumer needs and attitudes

22nd July 2020 | 12:00pm EST
How will your business develop and adopt new product and marketing strategies to compete in a post-COVID market?

The global pandemic is changing consumers’ behaviors and preferences. In order to remain relevant – businesses need to develop and adopt new product and marketing strategies to compete in the post-COVID market. They need to be able to identify new growth opportunities, understand how their brand is perceived, and how products are stacking up against the competition. However, this can be a challenge as many organizations continue to operate remotely and are unsure how to address the evolving needs of their consumers in the short and long-term.

There are a lot of unanswered questions regarding consumer behaviors that remain. What matters most to my target audience and drives loyalty? Do we know what themes are effective?  What messages resonate with them in the post pandemic market? What new product and service opportunities will meet consumers’ evolving expectations? How can you drive higher sales and increase share? While the future remains uncertain, enterprises need to be prepared to answer these questions to thrive.

Join Strategy Analytics and a select group of industry thought leaders to discuss how your business can develop and adopt new product and marketing strategies to remain on top of the competition.

Discussion Topics

What critical business priorities is your company facing over the next year regarding the post-COVID consumer market?
What unanswered questions do you need to address about consumer behavior?
What new expectations and experiences do different consumer segments seek in the Post-COVID marketplace?

Your Host

Joy Lampe-Ganvik VP Consumer Insights Practice, Strategy Analytics
Joy who leads SA’s Consumer Insights Practice, is a recognized global market research leader with extensive… Find out more
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About Strategy Analytics

Strategy Analytics, a leading research consulting company, is focused on working with companies to make business decisions by delivering actionable insights from custom research analytics and domain knowledge. We work with Fortune 500 companies across a wide range of industries… Find out more
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