As the world continues to acclimatise to the new normal, many brands have had to reassess their plans and adapt to a world where digital may now be the only channel available to them to connect with their customers. They must continue to cut through the noise and find new ways of resonating with customers whose needs and behaviours are themselves changing. And they must innovate on a faster time scale than ever before, with many large enterprises having to accelerate their five-year transformation strategies down to just 18 months or less.

The race to become truly digital-first has begun, with one-in-five large enterprises saying they have increased spending in digital transformation initiatives in the first half of 2020.

But with change comes challenge. So where do the main concerns lie for CMOs as they look to move to a digital-first marketing approach? What does that changing landscape look like? And what do brands need to do to power rapid and sustainable recovery? Join Meet the Boss and Sitecore for this virtual roundtable discussion to find out.