Technology - Virtual Roundtable

Planning for the future: refocusing on a digital-first marketing approach

30th October 2020 | 10:00am GMT
Planning for the future: refocusing on a digital-first marketing approach

As the world continues to acclimatise to the new normal, many brands have had to reassess their plans and adapt to a world where digital may now be the only channel available to them to connect with their customers. They must continue to cut through the noise and find new ways of resonating with customers whose needs and behaviours are themselves changing. And they must innovate on a faster time scale than ever before, with many large enterprises having to accelerate their five-year transformation strategies down to just 18 months or less.

The race to become truly digital-first has begun, with one-in-five large enterprises saying they have increased spending in digital transformation initiatives in the first half of 2020.

But with change comes challenge. So where do the main concerns lie for CMOs as they look to move to a digital-first marketing approach? What does that changing landscape look like? And what do brands need to do to power rapid and sustainable recovery? Join Meet the Boss and Sitecore for this virtual roundtable discussion to find out.

Discussion Topics

What challenges do marketers face in the new reality, and how are they responding?
How do brands build human connections and maintain trust now that digital is the primary mode of engagement?
How do we shift from a “business as usual” to a “change is constant” mindset, and what are the implications of that shift for marketing?
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About Sitecore

Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that… Find out more
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