Join five senior leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today…

Personalization is powerful. Customers want and expect brands to know them and cater to their preferences. Organizations that embrace personalization see improvements in conversion rates, increased revenue and loyal customers who keep coming back for more.

Marketing automation allows you to tell a more relevant and personalized story. It enables engagement-based journeys leading to interactions that can be used to directly support sales efforts. The customer journey starts here, empowering your team to have more personalized and purposeful interactions. Right customer, right place, right message, right time, right channel.

The market is flooded with exciting, emerging technologies. With so many to choose from how do you remain focused on your business needs and recognize which tech is right for you, your organization and your customers?

Join Adobe and a select group of industry thought leaders as we discuss how to build an exceptional customer experience playbook.