A Meet the Boss roundtable brought to you by VTEX
Channel conflict has been on the mind of many manufacturers. It’s become the top priority since the start of the pandemic that fundamentally disrupted how companies sell their goods and services.
Getting direct consumer feedback and being in charge of their own destiny is what prompted many manufacturers to take the plunge and get their DTC business started. Yet channel conflict hasn’t been resolved and is oftentimes hurting the DTC business. Together, we’ll discover how to collaborate with your channel partners as part of your DTC approach, committing to DTC as an organization rather than a small team, and managing expectations and KPIs while growing your DTC business.
Join VTEX and a select group of your peers as we discuss best practice to successfully manage channel conflict and achieve double-digit growth in your business.