Technology - Virtual Roundtable

Overcoming channel conflict to fuel direct-to-consumer business

15th September 2021 | 12:00pm - 1:30pm EST
How are you managing channel conflict and gaining direct consumer feedback that results in exponential growth?

A Meet the Boss roundtable brought to you by VTEX

Channel conflict has been on the mind of many manufacturers. It’s become the top priority since the start of the pandemic that fundamentally disrupted how companies sell their goods and services.

Getting direct consumer feedback and being in charge of their own destiny is what prompted many manufacturers to take the plunge and get their DTC business started. Yet channel conflict hasn’t been resolved and is oftentimes hurting the DTC business. Together, we’ll discover how to collaborate with your channel partners as part of your DTC approach, committing to DTC as an organization rather than a small team, and managing expectations and KPIs while growing your DTC business.

Join VTEX and a select group of your peers as we discuss best practice to successfully manage channel conflict and achieve double-digit growth in your business.

Discussion Topics

What are your main challenges managing a direct-to-consumer strategy?
How are you managing channel conflict?
How are you linking up with suppliers, sales partners, and distributors to gain better visibility into inventory, stores, and fulfilment centres?
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Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About VTEX and AWS

VTEX is a leading global commerce and marketplace solution provider that helps brands, retailers, manufacturers, wholesalers, grocers, CPGs, and others sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experiences across all their channels and customer touchpoints. About… Find out more
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