Technology - Virtual Roundtable
Overcoming channel conflict to fuel direct-to-consumer business
5th October 2021 | 10:30am - 12:00pm EST
How are you managing channel conflict and gaining direct consumer feedback that results in exponential growth?
A Meet the Boss roundtable brought to you by VTEX
Channel conflict has been on the mind of many manufacturers. It’s become the top priority since the start of the pandemic that fundamentally disrupted how companies sell their goods and services.
Getting direct consumer feedback and being in charge of their own destiny is what prompted many manufacturers to take the plunge and get their DTC business started. Yet channel conflict hasn’t been resolved and is oftentimes hurting the DTC business. Together, we’ll discover how to collaborate with your channel partners as part of your DTC approach, committing to DTC as an organization rather than a small team, and managing expectations and KPIs while growing your DTC business.
Join VTEX and a select group of your peers as we discuss best practice to successfully manage channel conflict and achieve double-digit growth in your business.
Discussion Topics
What are your main challenges managing a direct-to-consumer strategy?
How are you managing channel conflict?
How are you linking up with suppliers, sales partners, and distributors to gain better visibility into inventory, stores, and fulfilment centres?
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20th October 2021 | 12:00pm EST | Find out morePrevious Attendees
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CMO,
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Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
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John Pillar
CTO,
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Line De Decker
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GSK
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About VTEX and AWS
VTEX is a leading global commerce and marketplace solution provider that helps brands, retailers, manufacturers, wholesalers, grocers, CPGs, and others sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experiences across all their channels and customer touchpoints. About… Find out more
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