Ecommerce sales are surging causing massive changes and challenges for companies trying to keep up with customer demand. Enterprises need to be able to adapt to changes in consumer behaviour while providing a seamless experience on their website. However, implementing new strategies to meet customer needs and eliminating disruptions are not easy tasks.
According to Namogoo, 20% of customers are not experiencing the journey e-commerce companies invest in. Instead, they are disrupted by unauthorized ads appearing on the site promoting competitors. ‘Customer Journey Hijacking’ can drain a ton of revenue for online brands and was a major issue for retailers, TUMI and ASICS. Because these ads are injected directly into the customer’s browser or device, other enterprise solutions can’t detect or stop it. That’s why several enterprises are turning to SaaS solutions that can block the unauthorized ad injections in real time. So, how can you eliminate disruptions and provide a better online customer experience? What digital tools are helping companies in the accelerated shift to eCommerce?
Join Namogoo and a select group of industry thought leaders to explore current challenges, changes in consumer buying behaviour, preparing for the 2020 holiday season as well as how eCommerce strategies have shifted and evolved.