Retail - Virtual Roundtable

Once-In-A-Lifetime Opportunity: Sell DTC Without Channel Conflict

14th October 2021 | 12:30pm - 2:00pm EST
How can you make the pivot to directly own the customer relationship?

A Meet the Boss virtual roundtable in partnership with VTEX and AWS

Manufacturers, Brands and CPG companies are facing a once-in-a-lifetime opportunity. While traditionally these companies have relied upon retail stores and sites to reach their customers, they are now in a position to go directly to the consumer or leverage a B2B2C model that allows distributors, dealers to still sell their product, but at the same time allow them to build a direct relationship with the consumer.

Launching direct-to-consumer (DTC) sales can fuel growth like never before. That’s why many leading organizations are now investing in DTC platforms. Directly selling to the customer can help build the relationship, grow brand equity, and increase revenue. While digital demand for products and services continues to grow, how can you keep up, reduce risk, and see returns on investment?

Join VTEX and a select group of business thought leaders to explore how you can take advantage of the current climate, achieve double-digit growth, and successfully manage the change with your existing channels.

Discussion Topics

Why should companies with traditional distributor, dealer or 3rd party retail channels go direct-to-consumer? How can you can avoid conflict with your channel while still building a relationship with your consumer.
How can you track the success of your DTC strategy?
How do you launch a digital presence across channels in record time?

Your Host

Thought Leader
Michael von Bodungen Chief Customer Officer, VTEX
As an executive leader with a successful career at identifying technology trends and developing professional services… Find out more

Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About VTEX and AWS

VTEX is a leading global commerce and marketplace solution provider that helps brands, retailers, manufacturers, wholesalers, grocers, CPGs, and others sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experiences across all their channels and customer touchpoints. About… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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