Technology - Virtual Roundtable

Mastering marketing complexity: how marketing executives can get ahead

28th September 2020 | 12:00pm ET
How can executives keep up and get ahead of the rising demands for content creation?

Today, content marketing teams overlap more departments, collaborate with more stakeholders, and are more strategic to the business than ever before. That makes it more complex to know what content to create and how to create it. So, how can you get the insight you need to tell authentic stories?

If you want to succeed, you need a powerful content marketing plan. According to a study by Content Marketing Institute, 80% of marketers rate their content marketing as ‘moderately successful.’ While setting the right foundations for content marketing success and avoiding the pitfalls may be challenging, it can be done.

Join Skyword and a select group of industry thought leaders to discuss how your teams can keep up with the rising demands placed on content creation and how intelligence tools can help.  Skyword will also share new research that shows organizations are still struggling with scale, data activation, and ROI measurement.

Discussion Topics

What prevents you from producing quality content at scale?
How do you identify the needs of your audience? How does your content strategy change in response to your audience's needs?
What impact has Covid had on your marketing strategy? What has it exacerbated in your business?

Your Host

Thought Leader
Bryan Sartory Executive Director, Brand Partnerships, Skyword
Bryan Sartory is the Executive Director of Brand Partnerships at Skyword. In his role, Bryan advises… Find out more
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About Skyword

Founded in 2010, Skyword's mission is to make it easy for brands to tell authentic stories that earn trust and build lastingrelationships. Through a combination of managed professional services, a global talent network, and award-winning contentmarketing technology, Skyword unlocks content… Find out more
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