Today, content marketing teams overlap more departments, collaborate with more stakeholders, and are more strategic to the business than ever before. That makes it more complex to know what content to create and how to create it. So, how can you get the insight you need to tell authentic stories?
If you want to succeed, you need a powerful content marketing plan. According to a study by Content Marketing Institute, 80% of marketers rate their content marketing as ‘moderately successful.’ While setting the right foundations for content marketing success and avoiding the pitfalls may be challenging, it can be done.
Join Skyword and a select group of industry thought leaders to discuss how your teams can keep up with the rising demands placed on content creation and how intelligence tools can help. Skyword will also share new research that shows organizations are still struggling with scale, data activation, and ROI measurement.