Marketing - Virtual Roundtable

Marketing intelligence: finding certainty in uncertainty

25th March 2021 | 10:00am - 11:30am GMT
How are you leveraging analytics to optimize marketing spend, ROI & growth across every channel?

How CMOs navigate constantly changing consumer and economic environments using data, measurement and insights to inform marketing strategy.

The modern CMO needs to be agile. Whether responding to a changing landscape, current events, or ephemeral consumer preferences, CMOs need to be able to adapt quickly in order to exploit opportunities to grow their business. In uncertain times like these, CMOs need to have the ability to pivot and make swift, data informed decisions.

We will discuss how to create a measurement strategy and marketing system of record that can help businesses navigate in uncertain times with confidence, while positioning marketing as a pillar for business growth. We’ll also be discussing Apple’s IDFA (ID for Advertisers) retirement, the importance of first party data and new targeting paradigms.

Discussion Topics

Connecting and unifying marketing data and activity
Aligning KPIs and insights across your organisation
Acting on insights to drive growth and innovation

Your Host

Thought Leader
Jonathan Beeston Product Marketing Director, Datorama, A Salesforce Company
Jonathan Beeston is product marketing director at Datorama (a Salesforce company) for EMEA. He's spent 20… Find out more
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About Datorama, A Salesforce Company

Connect. Unify. Analyze. Visualize. Act. Datorama, a Salesforce company, provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring together all of their data and take action on insights, optimizing… Find out more
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