Marketing - Virtual event

Marketing AI demystified: you have the data, now unleash the power

9th April 2020 | 1:00pm EST
Join five senior leaders and thought leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today...

We live in the data age. We have never had more access to information on customer interactions, preferences and intent, and the opportunity for marketers to personalize the path to purchase has never been greater.

Yet all that data means nothing if you don’t apply the right degree of intelligence to help analyze it, determine next best actions and deliver offers and content to the right people at the right time, across the right marketing channels.

AI has been widely touted as the missing piece of the puzzle. Yet many marketers remain unclear as to how to implement it, which use cases might benefit most from its application, and what the impact will be in both the short and longer term. So how do you demystify AI and unlock the many benefits it can offer your organization in terms of increased customer engagement and better ROI?

Join Meet the Boss, RedPoint Global and a select group of marketing thought leaders to discuss how to use data and AI to your advantage. Understand how AI can be used in your campaigns, how it can be rolled out and what use cases it can support. And get a better understanding of how to harness your customer data, in real-time, to personalize the path to purchase and increase customer lifetime value. You have the data: now unleash the power.

Discussion Topics

What challenges do you face in terms of implementing AI at your organization? Where do the hurdles lie? Are they largely technological, cultural or process-based?
Is there enough understanding around how to use AI to help optimize your marketing campaigns? Which elements need demystifying?
Where are your marketing technology gaps and how are you delivering a consistent, effective, personalized customer experience across all channels?
Moderator
Adam Burns Senior Editor & Presenter, Meet the Boss
Adam has interviewed over 500 business and thought leaders, including Adidas CEO Herbert Hainer, vice president… Find out more

About Redpoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated.… Find out more
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