Technology - Virtual Roundtable

Leveraging real-time healthcare data to drive omnichannel synchronization & execution

14th September 2021 | 1:00pm - 2:30pm EST
How can we evolve the way we access, manage and apply patient-centric insights?

Pharma continues to shift towards big data. Data is key for driving decision-making, resource allocation, understanding your therapeutic market, and patient populations. In addition, Pharma is also following in the footsteps of consumer marketing with a focus for digital, programmatic, omnichannel marketing. However, linking and leveraging real-world data to omnichannel workflows and execution can be challenging.

According to research, 75% of healthcare prescribing decisions are made from clinical lab/diagnostic results. How can you leverage your real-time lab results, identify Healthcare Providers (HCPs) who are treating brand-eligible patients, and push those insights downstream to your marketing and digital teams in the form of Veeva suggestions, email campaigns and ads?

Join Prognos Health and a select group of healthcare experts to discuss your data challenges and how to leverage marketplace data for strategic and tactical purposes like omnichannel marketing and execution.

Discussion Topics

Launch Planning and Execution: What data is needed to carry out a successful launch playbook?
Omnichannel Activation: Are you currently syncing channels to target HCPs?
Data: Is your data connected or siloed?

Your Host

Thought Leader
Matt Apprendi VP - Life Science Digital Solutions, Prognos Health
Matt’s been a fixture in the NYC technology scene for more than ten years, where he’s… Find out more
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Fernando Machado
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Jennifer Christie
CHRO,
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Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About Prognos Health

Prognos Health is the leading clinically-focused data and analytics platform company. The prognosFACTORⓇ platform has the power to query billions of fully-integrated lab and health records on more than 325 million de-identified patients to answer or uncover key healthcare questions… Find out more
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