Pharma continues to shift towards big data. Data is key for driving decision-making, resource allocation, understanding your therapeutic market, and patient populations. In addition, Pharma is also following in the footsteps of consumer marketing with a focus for digital, programmatic, omnichannel marketing. However, linking and leveraging real-world data to omnichannel workflows and execution can be challenging.
According to research, 75% of healthcare prescribing decisions are made from clinical lab/diagnostic results. How can you leverage your real-time lab results, identify Healthcare Providers (HCPs) who are treating brand-eligible patients, and push those insights downstream to your marketing and digital teams in the form of Veeva suggestions, email campaigns and ads?
Join Prognos Health and a select group of healthcare experts to discuss your data challenges and how to leverage marketplace data for strategic and tactical purposes like omnichannel marketing and execution.