Marketing - Virtual Roundtable

Leveraging customer data to drive insights, decisions, your KPI’s and monetization with suppliers

5th February 2021 | 2:00pm - 3:30pm GMT
Are you leveraging your customer data to drive insights, decisions, your KPIs and monetization with suppliers?

The future of merchandising and marketing lies in customer insights. Now more than ever before, grocers need to improve their use of shopper insights to respond more rapidly and effectively to constant change.

Visibility into customer insights is the key to driving business forward internally and with suppliers. Those insights lead to seamless customer experiences with better marketing, merchandising, pricing and separate you from the competition. Adopting a common platform between you and your suppliers leads to improved collaboration, with one version of the truth which is the key to shopper centricity.  So, how do you get there?

Join Precima and a select group of your peers as we discuss  retailer-supplier collaboration that leads to customer centric merchandising and marketing, placing you on the path for success and growth.

Discussion Topics

How are you leveraging your customer data for insight driven decision making?
What is your supplier collaboration strategy?
What is your personalized marketing approach? How do you execute it?
How do you manage prices, promotions, and assortments/range?

Your Host

Though Leader
Brian Crain VP, Sales for EMEA - Analytics, AI, Software, Cloud Solutions, Precima
Brian Crain leads Global Business Development for Precima for Europe and North America. Based in Paris,… Find out more
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About Precima

Precima is a global, innovative data science company that helps retailers turn shopper insights into strategic advantage. Our solutions leverage the full power of customer-centric retailing to drive transformative change across your business. Find out more
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