The future of merchandising and marketing lies in customer insights. Now more than ever before, grocers need to improve their use of shopper insights to respond more rapidly and effectively to constant change.
Visibility into customer insights is the key to driving business forward internally and with suppliers. Those insights lead to seamless customer experiences with better marketing, merchandising, pricing and separate you from the competition. Adopting a common platform between you and your suppliers leads to improved collaboration, with one version of the truth which is the key to shopper centricity. So, how do you get there?
Join Precima and a select group of your peers as we discuss retailer-supplier collaboration that leads to customer centric merchandising and marketing, placing you on the path for success and growth.
Thought Leader Brian Crain leads Global Business Development for Precima for Europe and North America. Based in Paris,… Find out more
Thought Leader Martin Black is responsible for Precima European partnership development out of its London office. With 22… Find out more