Technology - Virtual Roundtable

Leading through change: how CMOs navigate constantly changing consumer and economic environments using data

14th September 2020 | 10:00am BST
How are you leveraging analytics to optimize marketing spend, ROI & growth across every channel?

Join a select group of senior thought leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today…

The modern CMO needs to be agile. Whether responding to a changing landscape, current events, or ephemeral consumer preferences, CMOs need to be able to adapt quickly in order to exploit opportunities to grow their business. In uncertain times like these, CMOs need to have the ability to pivot and make swift, data informed decisions.

Join Datorama and a select group of industry thought leaders as we discuss discuss how to create a measurement strategy and marketing system of record that can help businesses navigate in uncertain times with confidence, while positioning marketing as a pillar for business growth.

Discussion Topics

Connecting and unifying marketing data & activity
Aligning KPIs and insights across your organisation
Acting on insights to drive growth and innovation

Your Host

Thought Leader
Jonathan Beeston Product Marketing Director, Datorama, A Salesforce Company
Jonathan Beeston is product marketing director at Datorama (a Salesforce company) for EMEA. He's spent 20… Find out more
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About Datorama, A Salesforce Company

Connect. Unify. Analyze. Visualize. Act. Datorama, a Salesforce company, provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring together all of their data and take action on insights, optimizing… Find out more
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