Technology - Virtual event

Human connections in a digital world

26th March 2020 | 10:00am GMT
Join five senior leaders and thought leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today...

A superior customer experience is crucial to gaining a competitive advantage. Building an emotional bond, and a human connection, between consumers and a brand is key.

The driving force is content, which needs to be three things: high-quality, personalised and available on any channel. The competition is too high for companies to publish outdated, inaccurate articles, infographics and videos. The same goes for irrelevant content, with 84% of customers saying being treated like a person, not a number, is very important to winning their business.

It’s clear an omni-channel approach is the way forward. And those offering customers the chance to engage across any platform or device experience an 89 percent retention rate (Aberdeen Group Inc. 2018).

However, even the most robust content strategy can lose its footing when barriers, such as legacy processes and software, stand in the way.

So, how do you deliver the volume and quality of content your audience demands? How can you transform your content management system to support a full spectrum of content across all channels? And how can you capture data from interactions to personalise future customer experiences?

Join Sitecore and an intimate group of IT and business development leaders to gain knowledge, inspiration and learn best practices on how to drive better engagement, increase revenue and build customer loyalty by leveraging your content strategy.

Discussion Topics

What challenges are you facing day-to-day in delivering your content strategy?
What does digital transformation mean to you and your business?
How do you deliver great customer experience by leveraging your content management?
Moderator
Adam Burns Senior Editor & Presenter, Meet the Boss
Adam has interviewed over 500 business and thought leaders, including Adidas CEO Herbert Hainer, vice president… Find out more
Thought Leader
Charlie Bell Director of Sales Engineering, Sitecore
Charlie is a highly experienced technical strategist and sales leader with over 20 years of experience… Find out more
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About Sitecore

Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that… Find out more
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