A superior customer experience is crucial to gaining a competitive advantage. Building an emotional bond, and a human connection, between consumers and a brand is key.
The driving force is content, which needs to be three things: high-quality, personalised and available on any channel. The competition is too high for companies to publish outdated, inaccurate articles, infographics and videos. The same goes for irrelevant content, with 84% of customers saying being treated like a person, not a number, is very important to winning their business.
It’s clear an omni-channel approach is the way forward. And those offering customers the chance to engage across any platform or device experience an 89 percent retention rate (Aberdeen Group Inc. 2018).
However, even the most robust content strategy can lose its footing when barriers, such as legacy processes and software, stand in the way.
So, how do you deliver the volume and quality of content your audience demands? How can you transform your content management system to support a full spectrum of content across all channels? And how can you capture data from interactions to personalise future customer experiences?
Join Sitecore and an intimate group of IT and business development leaders to gain knowledge, inspiration and learn best practices on how to drive better engagement, increase revenue and build customer loyalty by leveraging your content strategy.