Marketing - Virtual Roundtable

How to Scale Marketing: The Overdue Arrival of Creative Automation

1st October 2021 | 10:00am - 11:30am ET
How can we overcome the challenge of the growing demand for content in the rise of online advertising?

A Meet the Boss roundtable brought to you by Bynder

The accelerating shift to digital media has created a content gap, as creative teams struggle to provide more content on shorter timelines, without sacrificing brand standards or strong creative execution.

Brands are struggling to keep up with the volume of content required in a digital world, and to generate and adapt marketing content for a growing number of different channels and regions, with changed customer expectations. It’s critical that organizations overcome the challenges to deliver marketing at scale.

So how are brands adopting new creative automation tools and techniques to supply the growing amount of content required for online advertising and personalized digital experiences? And how can we scale on-brand content production to drive optimal return on time and increase efficiency?

Join Bynder as we explore how to scale your marketing efforts through automation. Share your own experiences, feel empowered with relevant insights, and discuss best practice with industry peers in this Meet The Boss roundtable.

Discussion Topics

How can we scale on-brand content production to drive optimal return-on-time and increase efficiency?
How are brands successfully scaling marketing efforts through automation?
How can we navigate the accelerating shift to digital media and the content gap it has created?

Your Host

Thought Leader
Kate McMullen Sales Representative, Bynder
Kate McMullen is a motivated and passionate individual with over 10 years' experience working across all… Find out more
Related events

Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About Bynder

Bynder is the creative content engine powering digital experiences for some of the world’s biggest brands like Spotify, PUMA, and Five Guys. Bynder ’s digital asset management platform helps teams collaborate in the cloud, get content to market faster, and… Find out more
Find out more

How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
Find out more

15+ Years of expertise

We host over 1000 virtual events a year with 100,000’s executives globally – all focused on helping industry leaders and disruptors solve these three key challenges, ensuring relevant discussions that connect with outcomes.

SAP
Chase
Shell
Volkswagen
Microsoft
Dell
Indeed
HSBC
Amazon
Walmart
Google
Unilever

How we help

Delivering against your objectives

Gain

Gain insight and best practice. Learn from proven peer-to-peer examples

Accelerate

Accelerate your understanding and adoption of new and emerging technologies that make the difference

Achieve

Achieve priority business outcomes more effectively and efficiently - Win in the boardroom

Frequently Asked Questions

Why Meet the Boss?

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges

Register to attend