Marketing - Virtual Roundtable

How to Scale Marketing: The Overdue Arrival of Creative Automation

13th October 2021 | 3:00pm - 4:30pm CET | 9:00am - 10:30am ET
How can we overcome the challenge of the growing demand for content in the rise of online advertising?

A Meet the Boss roundtable brought to you by Bynder

The accelerating shift to digital media has created a content gap, as creative teams struggle to provide more content on shorter timelines, without sacrificing brand standards or strong creative execution.

Brands are struggling to keep up with the volume of content required in a digital world, and to generate and adapt marketing content for a growing number of different channels and regions, with changed customer expectations. It’s critical that organizations overcome the challenges to deliver marketing at scale.

So how are brands adopting new creative automation tools and techniques to supply the growing amount of content required for online advertising and personalized digital experiences? And how can we scale on-brand content production to drive optimal return on time and increase efficiency?

Join Bynder as we explore how to scale your marketing efforts through automation. Share your own experiences, feel empowered with relevant insights, and discuss best practice with industry peers in this Meet The Boss roundtable.

Discussion Topics

How can we scale on-brand content production to drive optimal return-on-time and increase efficiency?
How are brands successfully scaling marketing efforts through automation?
How can we navigate the accelerating shift to digital media and the content gap it has created?

Your Host

Thought Leader
Kate McMullen Sales Representative, Bynder
Kate McMullen is a motivated and passionate individual with over 10 years' experience working across all… Find out more
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Activision Blizzard
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John Pillar
Line De Decker
Chief Transformation Officer,

About Bynder

Bynder is the creative content engine powering digital experiences for some of the world’s biggest brands like Spotify, PUMA, and Five Guys. Bynder ’s digital asset management platform helps teams collaborate in the cloud, get content to market faster, and… Find out more
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