Now, more than ever CPG businesses must have a ‘play to win’ eCommerce strategy in place that meets the fast evolving needs of changing online shopper behaviour, the switch to digital focused selling and the rise of new shopping formats. Business Owners must recognise the need to accelerate digital transformation roadmaps and condense timelines to win across eCommerce. It’s no longer a five year marathon, driving growth across two or three major online retailers. It’s become a sprint to deliver online sales growth and digital front line capability across multiple eCommerce touchpoints at scale. With actionable data and eCommerce expertise, however, brands can transition, adapt and grow at pace.
To win now and in future, CPG leaders need to have the ability to transition knowledge from front-line sales teams to online. Yet, many struggle to understand how to adapt to the new normal and build sustainable omni channel growth. So, how has eCommerce evolved? How do you measure your brands’ eCommerce performance? And how can you use digital shelf data to drive your eCommerce strategy?
Join e.fundamentals and a select group of industry thought leaders at this exclusive event to discuss the eCommerce framework and technologies needed to respond to these challenges and future proof your business for digital commerce growth.