The opportunity of omnichannel is enormous. But how do you get it right?
Challenge one: 75% of customers find personalized brand messaging creepy. But personalized emails have a 6.2% higher open rate than template emails. How do you balance relevancy and privacy?
Challenge two: Even historically loyal industries have attraction and retention issues. 12% of banking customers were ‘extremely likely’ to switch banks in the future, citing inconvenience (17%), poor customer service (14%), and better promotional services (14%), as the reason for their switch. To retain customer loyalty and acquire new customers, banks – like all businesses – need to ensure they provide customers with seamless journeys accessible from any touchpoint and channel. Can you achieve convenience and engagement at scale without one-to-one human contact?
Challenge three: Can any business truly achieve any of this with legacy marketing systems and fragmented data silos in the face of compliancy and security management?
We’re dedicating one unique, interactive evening to finding out.
Join Resulticks and select group of business, technology and marketing industry- and thought leaders to discuss marketing problems around retaining and acquiring new clients, develop a seamless customer service experience, and be inspired by new omnichannel use-cases.