How can we ensure our digital marketing strategies are tailored to our needs as we begin to emerge from the pandemic?
It’s obvious to say the events of last 24months have brought massive disruption to digital marketing strategies. According to HubSpot, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority, and 70-80% of people ignore paid search results, choosing to only click on organic search results accrding to Junto. So it’s time to reevaluate and start looking at those strategies in a post pandemic world.
For example, marketers should be meeting the challenge of cookie deprecation head-on, and pivoting from performance behavior led tactics to contextual may bleed into brand territory. But how do you then continue to drive performance metrics? Utilising CRM data in your display, video and native campaigns is crucial. So how can we manage cookie deprecation while improving ROAS and cross platform targeting efficiencies? And how do we do all of this while leveraging CRM and first party data?
Join StackAdapt and a select group of your advertising industry peers as you share your own challenges, experiences and discuss best practice in this Meet the Boss virtual roundtable.
Event host
Matthew Thomas
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Meet industry leading like-minded executives tackling similar initiatives.
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Discover and network to gain expertise and experience on how to best act and succeed.
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Digital event benefits
Meet
Access to industry leading like-minded executives tackling similar initiatives
Discover
Collaborate and network to gain expertise and experience on how to best act and succeed
Accelerate
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
Have a question…
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.