How Contextual Advertising Strategies Can Benefit Performance Campaigns

TECHNOLOGY- ROUNDTABLE
7 June 2022, Europe 1:30 pm - 3:00 pm BST
IN PARTNERSHIP

How can we ensure our digital marketing strategies are tailored to our needs as we begin to emerge from the pandemic?

It’s obvious to say the events of last 24months have brought massive disruption to digital marketing strategies. According to HubSpot, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority, and 70-80% of people ignore paid search results, choosing to only click on organic search results accrding to Junto. So it’s time to reevaluate and start looking at those strategies in a post pandemic world.

For example, marketers should be meeting the challenge of cookie deprecation head-on, and pivoting from performance behavior led tactics to contextual may bleed into brand territory. But how do you then continue to drive performance metrics? Utilising CRM data in your display, video and native campaigns is crucial. So how can we manage cookie deprecation while improving ROAS and cross platform targeting efficiencies? And how do we do all of this while leveraging CRM and first party data?

Join StackAdapt and a select group of your advertising industry peers as you share your own challenges, experiences and discuss best practice in this Meet the Boss virtual roundtable.

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Event host

Matthew Thomas

Senior Sales Manager, Team Lead,

Discussion topics

1

How do you deliver and track results as the landscape of tools like cookies changes drastically? And what challenges are you facing with cookie deprecation?

2

What strategies have you leveraged that have proven successful?

3

What tools do wish you had to best achieve your campaign goals?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

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Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

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Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
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Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
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David Kidder, CEO & Co-Founder, Bionic
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Mike Welna, Senior Information Security Director, Boys Town
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Margaret Bond, Director of Cyber Security, Numotion
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Marty Sprinzen, Founder & CEO, Vantiq

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Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

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Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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