A Meet the Boss roundtable brought to you by reCommerce
Let’s face it, if you’re a brand chances are your products are on Amazon whether you like it or not. Collaborating with the world’s largest retailer brings huge opportunities: from sales volume and revenue, to increased sales and marketing opportunities. Yet, being in control of that relationship is pivotal to omnichannel growth.
Brands need to be strategic about protecting their brand equity and delivering an authentic and consistent customer experience in third party marketplaces. That includes knowing every listing, eliminating duplicates and having a holistic view of pricing all while providing a streamlined customer experience. Then there’s the growing issue of unauthorized or counterfeit resellers, which can damage brand presence and retention and customer trust.
So, how can you build and grow on Amazon while remaining in the driving seat? How can you redefine your brand presence through data-driven strategies? How can you keep control of your brand and pricing while working with a third-party platform? And how can you ensure your customers have a consistent omnichannel experience
Join reCommerce and a select group of industry peers to discuss your pain points in leveraging the Amazon marketplace, how to overcome your challenges and make Amazon a cornerstone in your omni-channel growth strategy.