Technology - Virtual Roundtable

Harnessing the power of Amazon to drive omnichannel growth

15th October 2021 | 11:30am - 1:00pm EST
How to effectively fold Amazon into your omnichannel growth strategy

A Meet the Boss roundtable brought to you by reCommerce

Let’s face it, if you’re a brand chances are your products are on Amazon whether you like it or not. Collaborating with the world’s largest retailer brings huge opportunities: from sales volume and revenue, to increased sales and marketing opportunities. Yet, being in control of that relationship is pivotal to omnichannel growth.

Brands need to be strategic about protecting their brand equity and delivering an authentic and consistent customer experience in third party marketplaces. That includes knowing every listing, eliminating duplicates and having a holistic view of pricing all while providing a streamlined customer experience. Then there’s the growing issue of unauthorized or counterfeit resellers, which can damage brand presence and retention and customer trust.

So, how can you build and grow on Amazon while remaining in the driving seat? How can you redefine your brand presence through data-driven strategies? How can you keep control of your brand and pricing while working with a third-party platform? And how can you ensure your customers have a consistent omnichannel experience

Join reCommerce and a select group of industry peers to discuss your pain points in leveraging the Amazon marketplace, how to overcome your challenges and make Amazon a cornerstone in your omni-channel growth strategy.

Discussion Topics

What is or has been your toughest challenge in the eCommerce space?
How does Amazon factor into your short- and long-term company goals? How do you view Amazon in relation to other eCommerce channels?
How are you staying in control of brand equity while using third party marketplaces? What have been the main challenges?
How are you delivering on the customer experience on eCommerce? Specifically, Amazon?

Your Host

Thought Leader
Taylor Hamilton CEO and Co-Founder, reCommerce
Taylor Hamilton is the CEO and co-founder of reCommerce, one of the world’s largest Amazon Brand… Find out more
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Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About reCommerce

reCommerce is a top 10 Amazon seller, and one of the largest Amazon Agencies in the world. Our team of 200+ employees specialize in all functional areas needed to optimize, protect, and grow your brand on Amazon. Our unique revenue… Find out more
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