A successful omnichannel strategy creates happy customers who keep coming back for more, but it requires a seamless experience every step of the way. Your brand’s reputation depends on overcoming the strains on the store environment, delivering consistent customer experiences, and building the IT systems that support multichannel commerce.
COVID-19 has shown that changing shopping behaviors will require new and innovative forms of consumer engagement while solving supply chain disruption during and post pandemic. So, how are you getting closer to your consumer when building a D2C channel? How do you adapt your D2C channel to support multiple channels such as stores, B2B, and distributors/resellers? How can you involve marketplaces in a positive role in a successful D2C channel?
Join PFS and a select group of industry thought leaders as we discuss intelligent technologies to drive conversions, empower your brand and deliver outstanding customer experiences.