A Meet the Boss roundtable brought to you by Checkout.com
‘Payments Optimization’ is an unarguable objective for merchants, delivering optimal performance and efficiency from their payments yet, it’s fast becoming a slightly hackneyed marketing phrase. At worst, payments optimization lacks concrete meaning and at best tends to tread the same old ground of cart conversion, authorization, costs, and chargebacks, as if these were discreet issues on a checklist for a single moment in time.
The reality for merchants is more complex – and more interesting. Next-generation payments optimization demands taking a 360-degree view and joining the dots. In short, it’s a strategic matter. This means thinking of payments in a way that connects human behavior, technology, risk, reward, front-end and back-end performance, short-term metrics and long-term strategy and innovation.
Join Checkout.com and a select group of your peers as we explore how to delight your customers and unlock new revenue streams by rethinking payments optimization.