Marketing - Virtual Roundtable

EXPERIENCE MAKERS NORDIC: Executive Conversations Series.

2nd February 2021 | 5:00pm - 6:00pm CET
Invitation to an insightful thought leadership and networking online event for a few selected CMO Executives 'by invitation only'.

At a time of unprecedented changes, leadership needs to be better equipped than ever to respond to new demands. Experience Makers EMEA: Executive Conversations Series Nordic session creates an environment in which business leaders come together to share learning, insights, and innovations with their peers.

Your host will be John Travis who is the Vice President of Brand Marketing at Adobe. In this role, John is responsible for Adobe’s brand strategy and identify, brand marketing, advertising, corporate sponsorships, and Adobe’s corporate social responsibility programs.

John serves as a lead evangelist of Adobe brand, driving innovative strategies and programs with the objective of building customer loyalty, affinity, and demand for Adobe’s brand and its diverse portfolio of products and solutions.

This event will provide you with an opportunity to network with 5 CMO’s also from leading international companies headquartered in the Nordic countries.

Discussion Topics

The customer remains at the centre of what we do as marketers. But the more we do, the higher the expectations. How do you as a CMO seek to continually improve the customer experience that keep your brand competitive?
COVID-19 has accelerated digital transformation. How do you see the challenges and opportunities when doing a digital first marketing strategy? What does digital mean for your business?
What is the role of the CMO in uncertain times and what are the competencies needed? How to adapt the organisation to an unforeseeable future?

Your Host

Thought Leader
John Travis Vice-President, Brand Marketing, Adobe
Based in San Francisco, John Travis has been at Adobe for more than thirteen years and… Find out more

What are the challenges and key agenda’s
for CMO’s now and beyond 2021?
Meet experienced CMO peers, strengthen your personal
network and discuss the opportunities we see for the CMO
role and your organisation in 2021 and beyond.

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
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How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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Frequently Asked Questions

Why Meet the Boss?


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges

Register to attend