Digital transformation is a challenge that every company in the experience era must face. People buy experiences not products, yet in the pursuit of becoming a truly customer centric organization, companies face many challenges. From difficulty understanding the connection between customer experience metrics to financial metrics, limited accountability over essential metrics leading to neglect of core parts of the customer journey and inconsistent measurement of certain metrics throughout the business.

Customer data is the lifeblood of experiences. But the way brands use data to power experiences differs from company to company. So, how do you improve data analytics capabilities to better understand customer experience requirements? How can you optimize internal collaborations between business, digital, creative and marketing teams? How do you optimize content and creative workflows to facilitate the rapid creation and deployment of multiple platforms?

Join Adobe and a select group of industry thought leaders as we discuss a data driven operating model designed to align and drive your business toward strategic objectives across the customer journey with minimal business disruption to ensure continued growth.