Technology - Virtual Roundtable

Empowering your business to make more effective data driven decisions

22nd October 2020 | 2:00pm BST
How are you empowering your business to make more effective data driven decisions?

Digital transformation is a challenge that every company in the experience era must face. People buy experiences not products, yet in the pursuit of becoming a truly customer centric organization, companies face many challenges. From difficulty understanding the connection between customer experience metrics to financial metrics, limited accountability over essential metrics leading to neglect of core parts of the customer journey and inconsistent measurement of certain metrics throughout the business.

Customer data is the lifeblood of experiences. But the way brands use data to power experiences differs from company to company. So, how do you improve data analytics capabilities to better understand customer experience requirements? How can you optimize internal collaborations between business, digital, creative and marketing teams? How do you optimize content and creative workflows to facilitate the rapid creation and deployment of multiple platforms?

Join Adobe and a select group of industry thought leaders as we discuss a data driven operating model designed to align and drive your business toward strategic objectives across the customer journey with minimal business disruption to ensure continued growth.

Discussion Topics

Data driven operating model
Customer experience transformation
Customer centricity
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About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
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