Marketing - Virtual Roundtable

Drive value from customer data and transform the omnichannel experience

26th June 2020 | 11:00am ET
What makes a great ‘digital’ leader?

Join a select group of senior thought leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today…

We’ll be discussing how to personalise each interaction, improve customer acquisition and retention, and integrate your data to create accurate customer profiles.

The empowered customer presents a new set of challenges. Each time they experience even small amounts of friction – such as adverts for already purchased or irrelevant products – experience and loyalty take a measurable hit.

And yet, as B2C marketers seek faster and more personalised ways to reach their target audiences, new technical solutions continue to disrupt customer engagement.

Is the perfect synchronisation of messages at exactly the right time, across all channels really possible?

How can you stand out and differentiate your brand when faced with the real-time, always-on consumer?

Focusing on the importance of building a single source of truth for customer data – and of understanding the consumer from the first touchpoint. Exploring the ‘real-time’ challenge and how to deal with data proliferation and the ever-changing consumer expectations that make our marketing jobs much harder. And challenging siloed messaging to ensure effective decisioning and personalisation across the entire customer lifecycle.

Discussion Topics

Creating a single view of the customer
Solving the real-time challenge
Customer data platforms
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About Redpoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated.… Find out more
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How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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