Marketing - Virtual Roundtable

Drive value from customer data and navigate the death of third party cookies

18th October 2021 | 1:00pm - 2:30pm EST
How to exceed customer expectations using accurate, real-time customer data

A Meet the Boss virtual roundtable in association with Redpoint Global

The pressure on brands to hold accurate, real-time consumer data is increasing in line with rising customer expectations. The likes of Amazon, Netflix and Uber have set new standards which more traditional organizations, marred with legacy systems, siloed data and manual data processes, are struggling to keep up with.

What’s more, the impending decline of the third party cookie means organizations can no longer rely on ad-tracking, and instead are tasked with improving the quality of their own data to understand their customer and offer targeted, personalized marketing campaigns.

Gartner research shows us real-time marketing will have the biggest impact on marketing activities in the next five years – but first we must discover what real-time means to our organization and where it needs to be applied in order to drive customer acquisition and retention.

Join Redpoint and a select group of industry peers to discuss your customer data challenges, how to respond to the phase-out of third party cookies and how to deliver the perfect customer experience in real-time.

Discussion Topics

What is keeping you up at night when it comes to your customer data and what challenges are you experiencing in creating a single view of the customer, offering personalization or improving your omnichannel approach?
How are you navigating the move away from third party cookies? Do you have access to, or enough first party data, to drive your customer experience strategy?
What does real-time mean to you? And where to you need to deliver customer experiences in real time in your organization?
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Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About Redpoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated.… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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