A Meet the Boss virtual roundtable in association with Redpoint Global
The pressure on brands to hold accurate, real-time consumer data is increasing in line with rising customer expectations. The likes of Amazon, Netflix and Uber have set new standards which more traditional organizations, marred with legacy systems, siloed data and manual data processes, are struggling to keep up with.
What’s more, the impending decline of the third party cookie means organizations can no longer rely on ad-tracking, and instead are tasked with improving the quality of their own data to understand their customer and offer targeted, personalized marketing campaigns.
Gartner research shows us real-time marketing will have the biggest impact on marketing activities in the next five years – but first we must discover what real-time means to our organization and where it needs to be applied in order to drive customer acquisition and retention.
Join Redpoint and a select group of industry peers to discuss your customer data challenges, how to respond to the phase-out of third party cookies and how to deliver the perfect customer experience in real-time.