Marketing - Virtual Roundtable

Disruption-led Growth

14th January 2022 | 10:00am - 11:30am EST
How can tracking disruption-led growth opportunities help your organization in their non-linear growth planning in 2022?

A Meet the Boss virtual roundtable in partnership with Markets and Markets

Urgent disruptions are driving change across all industries, requiring leaders to embrace new ways of thinking while capitalizing on opportunities that are short-lived and limited. These disruptions are already compelling, as B2B companies seek to transform 50% of their revenues from old to new revenue sources, creating opportunities worth upwards of $25 trillion by 2030.  These disruptions are already riding high tides. Rivian, an American EV automaker, hit a market valuation of more than $100 billion after the world’s biggest IPO this year, making it the 3rd most-valued automaker after Tesla and Toyota. This tremendous feat was made possible by truly disruptive trends such as electrification, due to new carbon emission rules and regulations.But it doesn’t just stop at the automotive industry.

These opportunities, while occasionally forecasted, are more often than not unknown and their untimely identification puts lot of businesses at risk of losing out on major revenue streams. So, how can you capitalize on disruption-led growth opportunities and prepare your organization for growth in 2022 and beyond?

Join Markets and Markets and a select panel of industry peers as we explore 25$ trillion worth of growth opportunities created by the disruptions in the coming decade and deep-dive into identifying new revenue sources and integrate actionable insights into building a non-linear business plan for your organization to get a first-mover advantage.

Discussion Topics

How prepared are you for the next great disruption?
How can you turn short-lived disruptions into long-term growth opportunities?
How has the complexity of your ecosystem increased over the past 5 years?
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About MarketsAndMarkets

arketsandMarkets™ is the world's largest revenue impact company, serving over 10,000 customers, including 80% of Forbes Global 2000 B2B companies in the industries that we track. In the face of constant technology innovation and market disruption, we help organizations plan… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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